I was perusing my local Barnes and Noble tonight and stumbled across something that widened my eyes.

No, it wasn't a new game. B&N doesn't sell games, silly.

It was a book based off of a video game. You read right. Star Wars Galaxies' series of novels by various authors.

We all know that movies use books for their stories quite often, and we see video games use movie licenses all the time. This rare find is something of a different color however. George Lucas has chosen to expand his universe with the medium of video games, and apparently the novelists got jealous.

This really isn't all that new though. I've seen books based on video game characters before, but they're typically aimed straight at kids that play too many video games and have parent's that are worried about the lack of reading. I own some mario-based "Choose Your Own Adventure" type books for proof.

So, why is this different? Because it's aimed at the casual readers who choose to frequent the Star Wars galaxy to satisfy their craving for the written word, and the gamers that are playing the games. I'd be very interested to see stats on who would buy this book. Do publisher's think they've just expanded their reader base or do the video game companies see it as "hidden" advertising? I may not have known that this book was based off of a game at all if it weren't for the cover that features various low-res polygonal video game characters from the game in an intense screenshot.

It seems now that there is nothing stopping the media circus from unleashing its full potential. Full deployment of money-making items on all fronts! We're moving into a world of seamless mediums, and judging by the new generation that has grown up with it all, the melding will be seamless as well.